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Strategic Revenue Optimization

Simply, we help you make (and keep) more money.

We help improve business outcomes by fine-tuning revenue generation.

We get the ins and outs of what it's like to steer a ship in the world of small business.

We understand the importance of weaving through these challenges - we’re seasoned navigators. Are you struggling with what you should be investing in right now? Marketing? Sales? Technology? Struggling trying to create additional revenue streams without creating additional work or expenses? Wondering how to accurately predict revenue so you can forecast and plan for future projects? Decisions, decisions – what’s a business leader to do? We get it. Let us help.

Our Process

Unlock the Maximum Potential of Your Business through Strategic Revenue Optimization

Discover more about our customized solutions, cost-effective approaches, and collaborative strategies. Let's build a success story for your business, one challenge at a time.

Here's the plan. We start by digging deep into uncovering all the awesome potential your business holds with our Strategic Revenue Analysis. Once we've navigated this exploration, we hand you the Key Learnings Brief – a comprehensive document crafted to light your path toward peak business health and growth. Trust us; this review will trigger those "aha" moments and kick your strategic gears into action.
Now let’s get practical with recommendations for an implementation strategy and operational blueprint. We’ll power through a half-day collaborative sprint with your team, unveiling our discoveries and diving deep into the roadmap for success! Once we’ve completed the business breakdown and delivered the “ahas” and road map you're probably wondering what’s next. The power to shape your business' future is in your hands, with two options: (1) Take the roadmap for a self-propelled journey to sustained and predictable revenue growth OR (2) Let our team manage the execution while you focus on your strengths. Your business, your call. Ready to get started? Schedule a meeting with us today.

Ready to Chat?

Whether you're a startup navigating those early growth stages or a seasoned small business looking to tweak your operations, consider us your go-to partner. Dive into our personalized solutions and expert guidance carefully designed to propel your business to new heights in this competitive landscape.

Testimonials

#BraggingRights

Shelley is very personable. She’s so easy to talk to it feels like you’ve known her for years. She is genuinely interested in you as a person and business owner. Having her on your team guarantees you will be able to get clear about your business objectives, understand your business challenges better and what to do about them. She’s extremely creative. She has a plan. And you will learn many new skills that you will be able to rinse and repeat. I highly recommend her services to any small business owner.

Kauli Sparks Owner, Ballyhoo Stix and Graphix

I have had the distinct pleasure of working with Shelley Willingham and there is nothing I respect more than someone who is authentic, honest and confident. In business, it can be hard to tell who's real and who's fake. People will say they know how to teach you skills, like selling, but use tricks and games that feel sleazy when you try them on their own. Shelley isn't that type of mentor. She focuses on teaching how to deeply connect with people in a way where you are a trusted adviser that helps them make critical decisions for their best interest. No hidden agendas. No games. No tricks. If you are going to learn how to sell, especially your own services, Shelley is exactly who you want to learn from.

Karen Graves, Karen Graves Coaching

Professionalism at its best! That’s my experience with Shelley Willingham. I’ve had the wonderful opportunity of working with Shelley in 2004, when she helped me to establish my continuing education company. To say the least… we grew like crazy! At the beginning of 2019 I found that Shelley had an opening for another client and it was right at the beginning of my stepping into another phase of my career. And I without hesitation jumped on the opportunity! I am now clear… I am now empowered… And I know exactly what I’m doing… And I credit that to the business business relationship with Shelley Willingham.

Tim Johnson, Founder and CEO, Tim Johnson International

Testimonials

#StreetCred

Thank you, Douglas Alexandra, for all the support that you provided to ezTagile. Your guidance helped us to create a better way to communicate with our clients, segment our leads, and improve efficiency. We were in love with your digital marketing strategy, and all the tips and tricks you shared to enhance and powered our unique branding. We appreciate your professionalism, promptness and attention to detail and would love to work with you in the future.

Camille Spruill Founder and CEO ezTagile

Hey Shelley. I just wanted to take a moment and give you a quick shout out. Our VIP day last year has catapulted our brand to the next level. The guidance you gave helped me to turn concepts into actionable plans that once implemented, resulted in tremendous impact. I did what you said (even the stuff I griped about) and saw almost immediate results. Not only are we having consistent sales with our digital course but our workshops are booked until late summer. And all of this is an addition to revenues from our farm. I will be ready for another session in a few months to help plan for the next level as we plan to continue leveling up. Thank you! And we have to get you out to the farm for our harvest party this year.

Clarenda Stanley, aka “Farmer Cee” CEO, Green Heffa Farms

It is with great pleasure that I offer my sincere personal and professional recommendation for Shelley Willingham as a coach, a mentor and a skilled teacher of the science and art of professional sales mastery and marketing. I have known Shelley for over 23 years and have had the honor of working with her in two separate roles as a professional sales executive. From day one Shelley delivered exceptional results while excelling in a complex and consultative sales environment. The skills she developed and mastered have served her well in increasing roles of responsibility and I have seen her at the top of her craft deliver unparalleled results. Whether you are a seasoned sales professional, an experienced sales rep looking to get to the next level, or a rookie looking to learn sales mastery, Shelley will guide and coach you to surpass your goals and exceed your expectations.

John-Michael Loke, President, R&D Solutions Group

Testimonials

#TruthBombs

I needed to take a moment to shoutout someone who’s been instrumental in this newfound professional journey! Hiring Shelley Willingham as my personal business strategist and coach was one of the best investments of money I’ve ever spent!.

Breona Hayes, CEO, The Hayes Solutions Group

Taking the big step to hire a business coach was one of the best decisions I’ve made on the journey to successful entrepreneurship. But hiring and working with Shelley Willingham was an even better decision! Shelley was God-sent!

Crystal Taylor, CEO, Verve Corporate Wellness

When I saw the advertisement for Shelley’s Free masterclass, I knew that this was something that i needed to jump on quickly. I’ve been an entrepreneur for several years but marketing is not my strong point. I knew this was the help i needed to catapult my business forward and it has proven to be just that! Shelley is very personable,responsive knowledgeable and results driven.

Marcelletta Miles, CEO of Celletta Coaching

Testimonials

#WeGetResults

Shelley Willingham and the team at Douglas Alexandra, have turned my life and my business around. They helped me to understand and embrace technology in ways that I had not thought of, which helped streamline things with my business. Having Douglas Alexandra as a partner has been the best decision I've made.

Angela Caraway, MMP, Founder, Village of Strength, a Caraway Foundation Initiative

The Douglas Alexandra team was able to assist me with narrowing down a multitude of ideas and concepts to a simple but highly effective idea for success. I am looking forward to an ongoing business relationship with her.

Ebony Porter Ike, President of the EpiMediaGroup, LLC, Author of Coinology & Founder of the Certified Deal Closer program

Shelley quickly went to work and created an aggressive and creative marketing plan that doubled my followers, tripled my revenue. and increased my online store conversion rate to over 3%. Working with Douglas Alexandra was the best thing I could have ever done to give my business the boost it needed to become a thriving brand.

Bridgette Wilson, Founder, Urban Verbiage

Testimonials

#RealTalk

Your patience, coupled with your professionalism, knowledge, and follow up were exactly what we needed to accomplish our goals. We look forward to a continued relationship with your company for future endeavors!

Reginald Speight, Former DIstrict Director, Office of Congressman G.K. Butterfield

Shelley Willingham is a sales professional! I had the opportunity to work with Shelley early in her career. From the start, Shelley understood the importance of truly listening to her customers and finding solutions that fit their needs. Regardless if her client’s company was small or large, she treated them like their business was important. She understood that building trust and showing she cared about their business were critical to customers wanting to do business with her. If you are someone who wants to learn from one of the best, Shelley is someone you should get to know.

Liz Crute, Retired Vice President, Pitney Bowes

Recently, I had pleasure of hearing Shelley speak regarding social media. She guides you through the process of assessing your organization’s social media presence, and assists with comprehending implementation of a social media strategy. Whether for a nonprofit or for-profit organization, Shelley is an asset to revamping your social media.

Beth Bowman, Partner, Postmark, Inc.

Purpose + People + Passion

"We're not your average consultants. We're growth hackers obsessed with propelling businesses under $50 million in revenue to explosive success. We've been in the trenches, felt the burn, and know exactly what it takes to thrive in this competitive landscape. Let us be your secret weapon."

Shelley Willingham

Founder + CEO

Let’s talk and see if there’s a fit.

No commitment, nothing to lose. You’ll walk away with a fresh perspective and maybe even an idea or two!